LinkedIn is a popular professional networking platform that allows users to connect with other professionals, share industry news and updates, and even look for job opportunities. With the rise of video content in recent years, many users have wondered whether videos autoplay on LinkedIn. Autoplaying videos can be a great feature for marketers and content creators, but it can also be an annoyance for users who prefer to control the content they consume.
The short answer is yes, videos do autoplay on LinkedIn, but there are some caveats. In this article, we’ll take a closer look at how autoplay works on LinkedIn, what types of videos are autoplayed, and how you can control your autoplay settings to create a better user experience. So, if you’re curious about how videos work on LinkedIn, keep reading!
Do Videos Autoplay on LinkedIn?
If you’re a frequent LinkedIn user or a marketer who’s exploring new ways to engage with your audience, you might have wondered if videos autoplay on LinkedIn. In this article, we’ll answer that question and explore the best practices for using video on the platform.
Introduction to LinkedIn Video
LinkedIn introduced native video in 2017, allowing users and companies to share videos on the platform. With the rise of video consumption and the increasing importance of visual content, LinkedIn video has become a valuable tool for businesses and professionals.
Benefits of Using Video on LinkedIn
Using videos on LinkedIn has several benefits, such as:
- Increased engagement: Videos are more engaging than text or images, and they can capture the audience’s attention for longer.
- Improved brand awareness: Videos can help you showcase your brand’s personality and values, and they can make your content more memorable.
- Higher conversion rates: Videos can be used to promote products or services and drive traffic to your website, resulting in higher conversion rates.
Video Autoplay on LinkedIn
Now, let’s answer the question: do videos autoplay on LinkedIn? The answer is no. By default, videos don’t autoplay on LinkedIn, and the user has to click on the video to start playing it. However, you can enable autoplay for your videos in the following cases:
- You’re running a LinkedIn ad campaign, and you’ve selected the “Autoplay” option for your video ads.
- You’re sharing a video on the LinkedIn feed, and you’ve uploaded a video file with the autoplay feature enabled.
- You’re using a third-party video hosting platform that supports autoplay, and you’ve embedded the video on your LinkedIn post or article.
Best Practices for Using Video on LinkedIn
Now that you know the basics of LinkedIn video and autoplay, let’s explore some best practices for using video on the platform:
- Create engaging and informative videos: Your videos should be relevant to your audience, and they should provide value or solve a problem for them.
- Keep it short and sweet: The ideal length for a LinkedIn video is between 30 seconds to 2 minutes, depending on the topic and your audience’s attention span.
- Add captions: Many LinkedIn users watch videos with the sound off, so adding captions can help you convey your message more effectively.
- Include a call-to-action: Your video should have a clear call-to-action, such as visiting your website, subscribing to your newsletter, or contacting you.
Video Vs Other Content Formats
Videos are not the only content format available on LinkedIn, and you should consider using other formats, such as:
- Text posts: LinkedIn is primarily a text-based platform, and text posts can be a great way to share your thoughts, insights, and industry news.
- Images: Images can be used to showcase your products, events, or team members, and they can make your posts more visually appealing.
- Slideshows: Slideshows can be a creative way to share your content, and they can be used to summarize your blog posts, presentations, or case studies.
LinkedIn video is a powerful tool for businesses and professionals, and it can help you reach your audience in a more engaging and memorable way. While videos don’t autoplay on LinkedIn by default, you can enable autoplay for your video ads and uploaded videos. By following the best practices for using video on LinkedIn, you can create compelling videos that resonate with your audience and drive results.
Frequently Asked Questions
Here are some commonly asked questions about videos on LinkedIn:
1. How can I upload a video on LinkedIn?
To upload a video on LinkedIn, go to your profile and click on the video icon under the “Start a post” section. Then, select the video file from your computer and add a title, description, and relevant hashtags. You can also choose the audience for your video and add captions if needed. Once you’re done, click on the “Post” button to publish your video on LinkedIn.
Note that you can also upload videos on LinkedIn company pages and LinkedIn groups, but the process may vary slightly.
2. Can I disable autoplay for videos on LinkedIn?
Yes, you can disable autoplay for videos on LinkedIn by going to your account settings. Click on the “Settings & Privacy” option from the dropdown menu under your profile picture, then select “Site preferences” and go to the “Video settings” section. Here, you can toggle off the “Autoplay videos” option to stop videos from playing automatically on your LinkedIn feed.
Keep in mind that disabling autoplay may also impact the visibility and engagement of your own video content on LinkedIn.
3. What is the maximum length for a video on LinkedIn?
The maximum length for a video on LinkedIn is 10 minutes. However, it’s recommended to keep your videos shorter and more concise to capture your audience’s attention and drive engagement. LinkedIn also provides analytics on video views and engagement, which can help you optimize your video strategy.
If you need to share longer videos, you can consider splitting them into shorter segments or creating a series of videos on a specific topic.
4. Can I edit or delete a video on LinkedIn after posting it?
Yes, you can edit or delete a video on LinkedIn after posting it. Simply go to the video post on your profile or page, click on the three dots in the top right corner, and select “Edit” or “Delete” from the dropdown menu. Keep in mind that editing a video may impact its engagement metrics, so it’s best to double-check your content before publishing it.
If you need to make significant changes to a video, you may want to consider deleting it and reposting an updated version.
5. How can I optimize my video content for LinkedIn?
To optimize your video content for LinkedIn, consider the following tips:
- Create a clear and concise message that resonates with your target audience
- Use captions or subtitles to make your videos more accessible and engaging
- Add relevant hashtags to increase your video’s visibility and reach
- Include a call-to-action (CTA) to encourage viewers to engage with your content or visit your website
- Monitor your video analytics to track your performance and adjust your strategy as needed
By following these best practices, you can create compelling video content that drives engagement and helps you achieve your business goals on LinkedIn.
In conclusion, videos do autoplay on LinkedIn, but it is important to consider the impact this feature has on your audience. While autoplay can grab attention and increase engagement, it can also be intrusive and disruptive to the user experience.
It is important to keep in mind that not all viewers will have the same preferences when it comes to autoplay. Some may appreciate the convenience, while others may find it annoying. To cater to both groups, consider giving viewers the option to turn autoplay on or off.
Overall, the decision to autoplay videos on LinkedIn ultimately depends on your goals and audience. By considering the pros and cons of autoplay, you can make an informed decision that is best for your brand and your followers.